“Let the dead bury their own dead,” Jesus says.
Anthony Pratkanis and Elliot Aronson, in their book Age of Propaganda offer this advice for those aspiring to become cult leaders.
Number One: Create your own social reality, usually meaning to cut all ties with family and friends, making the cult your immediate family.
Number Two: Create a granfalloon, by which they mean to create an “in-group” and an “out-group,” constantly reminding the “in-group” that if they want to be part of the chosen group then they must think and act like a chosen group.
Number Three: Establish the leader’s credibility and attractiveness by creating myths or legends concerning the life and times of the leader. The more fantastic the better.
Number Four: Send members out to proselytize and fundraise.
“Follow me. Let the dead bury their own dead,” Jesus tells an earnest God seeker. “No one who puts a hand to the plow and looks back is fit for the kingdom of God.”
To the naked eye, Jesus sounds like the cult leader that the book describes. And maybe he...(read the whole thing here)