Franco Zeffirelli says he has agreed to become an image consultant to Pope Benedict XVI

Zeffirelli says Pope Benedict, elected in 2005, "comes across coldly, which isn't suited to his surroundings" and added that his wardrobe "should be reviewed".

The 84-year-old director of the 1977 miniseries Jesus of Nazareth and 1968 film Romeo and Juliet says the Pope's robes are "too sumptuous and flashy".

He says they should instead reflect "the simplicity and sobriety seen in the other echelons of the Church".

(whole thing here)

Is image consulting manipulation? Or is it getting your message across more effectively?

I dunno. I'm just asking.

via C&L